Answer the following question: Revisit the Calyx Flowers case (attached document

by | Jan 18, 2022 | Marketing | 0 comments

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Answer the following question:
Revisit the Calyx Flowers case (attached document). Based on the information provided
in the case (and any additional information or assumption you might need to make based on
our class discussions) please construct a customer LTV (Life Time Value) model for Calyx
Flower’s customers. If you make any assumptions or use data from outside the case please
clearly mention what those assumptions and sources are. Based on your LTV analysis please
provide (a) a commentary on how it is currently doing (given its current marketing strategy
and tactics), and (b) a commentary on how Calyx Flowers could improve its outcomes.
The simple version of the CLV (Customer Lifetime Value) formula is as follows: LTV = {(M)/(1 – r + i)} – {AC}
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