Be specific.

by | Sep 16, 2022 | Human Resource Management

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To complete mini-case 2, you will need to look ahead into Chapter 6 in your text for different strategies and for the value curve. Pick a company that has recently made a significant change in its strategy.

Paint a background picture of the firm (emphasizing especially the present time), paying particular attention to the change in strategy.

1 – Briefly describe the old strategy. Be sure to properly label the strategy using the terms from the textbook. Provide clear evidence of company actions to support your selection of a strategy.

2 – What is the new strategy of the company? Explain how the company’s actions tie in to that strategy. What is the biggest marketing challenge faced by the company as it attempts (attempted) to deploy the new strategy? What strategic moves have been put in place by the company? Are they consistent with the new strategy? Why / why not?

3 –Look at the value curve exhibit at the end of Chapter 6 in the text. Create one for your company and its top two or three competitors. Does the company have a competitive advantage with its new strategy? What recommendations would you make to the company to strengthen its strategic position? Be specific.

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