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Your FASHION MANAGEMENT RESEARCH STATEMENT assignment is a multi-part assignment due on Tuesday, 8am ET. It does not include a required colleague response.
This assignment draws on all of the work you’ve already completed. However, this is a great chance to update your work based on instructor feedback.
1. Your Thesis Question (only one sentence)
Can fashion brands increase their popularity and ROI by doing celebrity recommendations, social media promotion, and artist collaboration
2. Your Thesis Statement (only one sentence)
S: Fashion brands can achieve better brand awareness and ROI by doing celebrity recommendations, social media promotion, and artist collaboration
DO NOT add context for #1 and #2, this will be part of #4 Abstract.
3. List (3) Main Research Methodologies with 1-2 paragraphs that provides reasoning and context, and that denotes qualitative or quantitative, primary or secondary.
4. Research Abstract (150-300 words) – include all items in the checklist covered in this week’s Learning Activity. You are welcome to cut & paste and reformat methodologies into the “approach” section of your Abstract.
This assignment should be between 2-3 pages long. 12-point type, Times New Roman. Part of the goal of this assignment is to force you to hyper-edit your work and your ideas, and to communicate them as succinctly as possible.

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