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Essay 2 will focus on commercial advertising. Specifically, you will be choosing

by | Oct 11, 2021 | English | 0 comments

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Essay 2 will focus on commercial advertising. Specifically, you will be choosing a single video advertisement and writing a four- to six-page essay that evaluates the ad: what are its cultural and rhetorical appeals? Does the ad effectively reach its intended audience? Why or why not?
The commercial chosen is below.
1. 2021 Toyota Big Game Commercial; Jessica Long’s story is the ad I’ve chosen to discuss. The ad can be found at the link posted below.
https://youtu.be/fqWG5_7nwyk (Links to an external site.)
2. This advertisement shows compassion, resilience, love, determination and hope. The fact that Toyota never once showed a vehicle gained my respect. This is the most powerful advertisement that I’ve ever seen. Her story gives hope to so many. Exposure of the powerful stories and incredible, strong people just like this, on the national stage will help her on her road, even if it might be harder. This ad tells the story of Jessica Long’s adoption from an orphanage in Siberia and how she developed into one of the most successful American swimmers of all-time. The commercial shows Jessica Long swimming through milestones in her life, from learning to walk to swimming competitively while being watched by her adoring parents.
3. Yes, I think this ad will provide more than enough content for a four page discussion. My talking points will be focused on resilience and marketing techniques in relation to her story and their company.

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