Executive Brief – Sample Outline Use the following Outline of sections to organi

by | Aug 3, 2022 | Economics

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Executive Brief – Sample Outline
Use the following Outline of sections to organize the body of your Executive Brief. Use the underlined headings as section headings in your memo. Use the prompts in each section to make sure you include the required content.
TO: Your Instructor
FROM: Your Name
DATE: Submittal Date
RE: Managerial Economics 515 – Assignment 2 – Executive Brief
Introduction (Address the following)
Specify your home country, target country, company and the industry it operates in
Give an overview of the task you have done researching Indicators and explain its purpose
Target Country Economic State (Address the following)
Describe the economic health and business trends of your target country
What three Indicators were key in assessing the target country’s economic health? Why? What stage of the business cycle is your industry in for the target country?
What does this data imply for growth opportunities for your company in the target country?
Recommendation (Address the following)
Choose ONE of the following options to recommend and Briefly explain the rationale for your recommendation, with reference to your research.
 Enter new market in target country
 Do Not enter new market in target country
 Expand existing market presence in target country  Plan for withdrawal from the target country’s market
Briefly explain the rationale for your recommendation, with reference to your research
What two Indicators were key in assessing the business outlook for your company and its industry in the target country? Why?

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