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Throughout this 8-week course there will be numerous closed-captioned chapter videos (supplemental study material) prepared by your book publisher, YouTube resources, TEDx, and other important study material. These videos were selected to help students reinforce concepts learned. Videos are embedded in the course and should automatically open on your browser, if they do not, click directly on the “title of the video” you would like to watch. When you have completed your video review, close the browser and then click “NEXT” to continue move forward in the course! Be prepared to discuss what you learned after watching the business videos. Thank you and enjoy your learning experience! The discussion post comment section below is where you will post responses to the videos and other material after they are reviewed each week. Please remember, your responses are required throughout the entire 8-week course. You r contribution to the discussion board will help to maximize your online attendance and active participation grade score. The final grade score for attendance/participation will be calculated at the conclusion of the course as a significant part of your final grade score earned. Your feedback on the material provided for review is very important as it helps to improve the course each semester. So, tell me what you liked, did not like, or what you learned. Thank you for your willingness to improve the course for the future. After you review the videos and provide feedback comments in a discussion post below on this page, click “Next” to move forward in the course! Chapter-6 (Consumer Decision Making): YouTube Video – The Consumer Buying Process: How Consumers Make Product Purchase Decisions (CC/12:14) (Retrieved from https://www.youtube.com/watch?v=zPFeoNkZYGc&t=13s&ab_channel=AlanisBusinessAcademy) —————————————————————————————————————– YouTube Video: The Importance of Studying Consumer Behavior (CC/1:46) (Retrieved from https://www.youtube.com/watch?v=v1q1nnPCcKw&t=56s&ab_channel=FrankfurtSchoolofFinance%26Management) Frankfurt School of Finance & Management You want to dive deep into the world of finance and management? Visit us: http://www.frankfurt-school.de/en/hom… First of all it is defined as the area of research within the field of Marketing that focuses on how consumers acquire, use and dispose of goods, services, time, and ideas. Consumers can be individuals, families or other groups, such as teams and companies. Let’s try to understand the importance of studying consumer behavior. Suppose you need a new phone: How would you go about satisfying this need? Where would you turn to for information? How would you set your budget? Where would you buy the phone? These are just some decisions consumers face on a regular basis. Interestingly, each consumer will answer these questions differently based on their backgrounds and some psychological factors. How consumers make each decision has direct impact on marketing strategy. For a company that makes phones, the answers to these questions will help them know: the types of phones to design, the price consumers are willing to pay, and where they should sell their phones. It is very important to understand how consumers make decisions because the best way to create and keep customers is to understand what motivates their consumption decisions and anticipate their consumption needs. Only this way, companies can design products, services and offers that will make their customers happy! ——————————————————————————————————————————- Chapter-7 (Business Marketing): YouTube Video – Understanding Marketing Basics For Businesses | Marketing 101 (CC/13:57) (Retrieved from https://www.youtube.com/watch?v=ZYw52nVZl_0&t=24s&ab_channel=AdamErhart) ———————————————————————————————————————— YouTube Video – What is B2C Business to Consumer? (CC/2:21) (Retrieved from https://www.youtube.com/watch?v=6OJc7p5U_-E&ab_channel=MBN)

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