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Attached are two articles about companies who have adopted innovative global marketing strategies.
In 4-5 paragraphs, discuss in detail:
a) How did each of the companies make use of the International Product/Communication Mix matrix?
b) Did the companies go far enough in adapting their products and/or communications to their new international target markets? If not, what would you have done differently?
c) Choose a product that is “typical” of your home country. How would you use the matrix to prepare the product for launch in China? Use BEER GALLO
d) How has “Sesame Street” been adapted to global markets?
IF YOU USE REFERENCES ONLY FROM BOTH ARTICLES

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