Identify a company that has successfully pursued a blue ocean strategy. What are some of the value and cost drivers in that industry?

by | Apr 10, 2022 | Marketing

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Value innovation is the cornerstone of blue ocean strategy, according to Kim & Mauborgne (2005). Their basic proposition is that many successful companies have built their competitive advantage by redefining their product offering through value innovation and, in essence, creating a new market space.
Identify a company that has successfully pursued a blue ocean strategy.
What are some of the value and cost drivers in that industry?
Describe how the company became a value innovator (to offer more value through differentiation at a lower cost than their rivals).

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