Let’s assume the topic – the problem – the theory, TPB — they are sound/good.

by | Mar 23, 2022 | Computer Science

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Let’s assume the topic – the problem – the theory, TPB — they are sound/good.
Remove TAM model, Remove University Student criteria and related cluster modelling.
Next, Let’s try a to create a mapping technique (off to the side), e.g.
RQ1: What IT risks are faced in behavior-based personalization in e-commerce by consumers?
a. I use internet at least 3 times a month to shop online
b. I purchase frequently from e-commerce websites that have implemented behavior-based personalization services.
c. For me, I believe that behavior-based personalization in ecommerce comes with certain IT risk
RQ 2: How frequently do the customers experience behaviors-based personalization services in e-commerce?
4 believe that I frequently experience behavior-based personalization services in e-commerce
5I believe that collection of my data for ecommerce personalization harms my privacy
RQ 3: How many customers have a negative experience of behavior-based personalization in e-commerce due to the IT risks faced during any phase of online shopping
6. My choice to engage with behavior-based ecommerce personalization when shopping online exposes me to IT risks, which negatively impact my experience
That is what we need to find out –
Of course, you just can’t say Q’s 1, 2 and 3 support RQ1 – — there has to be strong support…
Looking at the RQs & Questions –
RQ1: What IT risks are faced in behaviour-based personalization in e-commerce by consumers?
So, I would assume a listing of some kind –
Do you consider phishing as an IT risk when engaging in behaviour-based personalization e-commerce
Do you consider spamming as a behaviour-based personalization in e-commerce
Thinking about the pilot survey, are you planning to use it or find an online survey/questions to be used?
If using the pilot survey, you want to define the constructs of variables used within the research questions.
I think that if the constructs are supplied as quantifiable variables and RQs are reworded to determine if significance exists. Additionally, the constructs should be worded more clearly.
As seen the RQ’s have issues
RQ # 1, a construct for Behavior in Personal Data, is defined but not risks; this needs to be adjusted within the pilot study to answer RQ#1
RQ #2 Frequency is not comparable as there is no baseline for comparison of customers experience behavior-based personalization services
RQ # 3 same as RQ#2 and risk is not analyzed?
RQ # 4 How is customer’s negative experience are intention quantified?
RQ # 5 How are risks measured?
— Why is marital status a question if it is not being analyzed?
This why mapping is important…
Get back with us on these items…

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