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Our business idea is house of mushroom ( we produce mushrooms and we produce kits and we recycle cardboard and coffee ground from cafes after they throw it out and then we use it to grow our mushrooms. Also if the produce didn’t get sold, so we take it back and sell it as dry mushroom. SO we produce fresh mushrooms and dry mushrooms and mushrooms kits( the fact that we do recycle as well ) and we don’t produce quantity but we produce variety and we well have variety of selections edibles, medicine and mushroom as well )
So you have to do :
1. Organization and Management
Tell your reader how your company will be structured and who will run it. Describe the legal structure of your business. What form of ownership will you use? Why?
Use an organizational chart to lay out who’s in charge of what in your company. Show how each person’s unique experience will contribute to the success of your venture. Consider including resumes and CVs of key members of your team (these supporting documents usually go in the Appendix).
2. Marketing and Sales
There’s no single way to approach a marketing strategy. Your strategy should evolve and change to fit your unique needs.
Your goal in this section is to describe your initial market entry strategy and how you’ll attract and retain customers. You’ll also describe how a sale will actually happen. What is? What distribution channels will you use to get the product out to the customer? What pricing strategy will you use? How will you deal with brand positioning? What promotional strategies will you use and why?
(N.B: In reality, you’ll refer to this section later when you make financial projections, so make sure to thoroughly describe your complete marketing and sales strategies).
3. Operations Plan
Describe the resource necessities of your business operations, such as your physical location, facilities, personnel and equipment. Depending on what kind of business you’ll be operating, it may also include information about inventory requirements, suppliers, and a descriiption of the manufacturing process, quality control mechanisms and possible vulnerabilities in your processes. Think of the operating plan as an outline of the capital and expense requirements your business will need in order to operate its daily activities and in order to reach your goals and objectives.
In this section, you may show what you’ve done so far to get your business off the ground and demonstrate that you understand the manufacturing or delivery process of producing your product or service. You may also include Key Performance Indicators (KPI’s).
Your operations plan should be able to answer the following:
• Who – The personnel or departments who are in charge of completing specific tasks.
• What – A descriiption of what each department is responsible for.
• Where – The information on where daily operations will be taking place.
• When –The deadlines for when the tasks and goals are to be completed.
• How much – The cost amount each department needs to complete their tasks.
In other words, it’s a strategic allocation of physical, financial and human resources towards reaching milestones within a specific time frame.
For the purpose of our assessment: What are the key milestones you hope to achieve as a company over a period of 18 months? You can also use timelines/tables to show this. For ex. If you are launching an app, provide information about the design phase, product prototype phase, testing, product launch, version release.
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