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BUSI13010W01 Darden 2021SU
BUSI13010W01 Darden 2021SU
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Danny Darden
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BUSI13010W01 Darden 2021SU
Video: Gale Business Insights research portal
Please find a link to a video that will show you how to access Gale Business Insights research portal that collects information about your company. This will SAVE you TIME, which is your most valuable commodity.
Please find a link to a video that will show you how to access Gale Business Insights research portal that collects information about your company. This will SAVE you TIME, which is your most valuable commodity.
Summer Week Three
Case Study – Management and Marketing Operations
Due date: 8/3/22, 11:59 PM
Chapter 06: Understanding the Management Process – Reading
Highlight and take notes throughout this chapter’s reading to create a custom study guide accessible in the StudyHub app. (30 – 60 minutes)
Highlight and take notes throughout this chapter’s reading to create a custom study guide accessible in the StudyHub app. (30 – 60 minutes)
Chapter 06: Concept Check 6.1
Click the arrow to expand the activity. Using the content in this section, choose the correct answers for the following questions. (5 minutes)
Click the arrow to expand the activity. Using the content in this section, choose the correct answers for the following questions. (5 minutes)
Chapter 06: Concept Check 6.2
Click the arrow to expand the activity. Using the content in this section, choose the correct answers for the following questions. (5 minutes)
Click the arrow to expand the activity. Using the content in this section, choose the correct answers for the following questions. (5 minutes)
Chapter 06: Concept Check 6.3
Click the arrow to expand the activity. Using the content in this section, choose the correct answers for the following questions. (5 minutes)
Click the arrow to expand the activity. Using the content in this section, choose the correct answers for the following questions. (5 minutes)
Chapter 06: Concept Check 6.5
Click the arrow to expand the activity. Using the content in this section, choose the correct answers for the following questions. (5 minutes)
Click the arrow to expand the activity. Using the content in this section, choose the correct answers for the following questions. (5 minutes)
Chapter 06: Concept Check 6.6
Click the arrow to expand the activity. Using the content in this section, choose the correct answers for the following questions. (5 minutes)
Click the arrow to expand the activity. Using the content in this section, choose the correct answers for the following questions. (5 minutes)
Chapter 06: Assignment
Complete the chapter assignment. (20 minutes)
Complete the chapter assignment. (20 minutes)
Leadership Structure
Due date: 7/28/22, 11:59 PM
This week’s discussion will lead you into preparing information for this week’s components of your case study. What you do in this discussion will help you when you start to prepare next week’s assignment. What we are going to do is look at how your …
This week’s discussion will lead you into preparing information for this week’s components of your case study. What you do in this discussion will help you when you start to prepare next week’s assignment. What we are going to do is look at how your company’s leadership is structured and what each department or division leader has underneath him or her. The first thing that you should do is look for your company’s organizational chart. One of the best places to find this is on their main website, look either in the About Us section or the Investor Relation section. Look for things like Leadership Team or Executives. Drill down and look at their business units based on leadership. You should also be able to do a bit of Google hacking to …
Chapter 07: Creating a Flexible Organization
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Participation
Case Study
While all of the companies that we are using in our case studies are publicly traded companies we do want to talk about the corporate structure. Use what you learned in the module on Business Formation to have a short discussion on the corporate structure of your Company. Some companies are mergers of pre-existing ones. Look at the history of your company and write several sentences about how that has impacted the structure of the company. For example, HPE is a public Corporation and it was formed from Enterprise elements of Hewlett-Packard. The company moved its headquarters to Houston, Texas. Form your thoughts and ideas into three to five sentences and support them with good information that are important to your Company, including its history. Pay particular attention to Pride Module 4-4 & 4-5. Place your discussion of this in relation to your company case, in a section of your document titled “Corporate Structure”.
Every Company that we examine has some form of management structure and philosophy. When we look at our case, we want to examine the management structure. Look up an organizational chart and see how the management of the firm is set up. Some companies will have C-level offices whereas others may just be composed of Directors that manage other components of the business. Take some time and dig in to the company. Find out how it is managed and what business components that the people inside it are managing. Discuss the type of management. Pay particular attention to Pride Module 7. Look at the business in terms of its departmentalization, centralization, span and structure. This will be placed in your case study in a section of your document called “Operational Management Structure”.
As you examine your Company you will want to descend down the organizational hierarchy and look at the various products and services that the organization produces. Some of the leadership will focus on getting the most out of different target markets whereas others will focus on the development of actual products and services. Use this process to determine what products and services your company produces. Do not focus on whether or not these products and services are necessarily revenue earning at this point. Understanding the output of your Company will help us to understand its nature as a marketing organization in a later section. You will want to have a subsection in your Case that will describe each category of products and services. Do not focus on individual products here but instead categories. If you need to think about special ways that these products are produced or special considerations this would be a place to discuss them. This will be placed in your case study in a section of your document called “Production of Goods & Services”
As you examine your Company and become aware of its management style and its products and services you will no doubt come to closer to understanding its target markets. Markets are specific segments or groups of people that have common characteristics that make them ready consumers of a particular product or service. Begin to consider who the target markets are. In a section of your document titled “Early Analysis of Markets” put several paragraphs where you look at your categories of products and services and how your company departmentalizes itself to serve its markets and discuss them. For example, a computer company may have specific types of operations in the Government, Military, and Education spaces alongside regular Consumer products. A construction company may have different divisions broken down into Commercial and Residential. In very broad strokes discuss the different markets and which products and or services are marketed to each. This will be placed in your case study in a section of your document called “Early Market Analysis”.
Now that you have begun to learn more about your company, you are ready to get a little more advanced in the resources that you use. You will surely want to dig very deeply into the company’s website but also you will want to be reading several of the company’s annual reports. It is highly recommended that you look up the Company’s quarterly and annual filings such as the 10-k and 8-k reports. Those may be found in the Company’s Investor Relations section of their site or the SEC EDGAR website. You can usually use Google to find these. For HPE for example, search “HPE 10-k EDGAR” or “HPE Annual Report”. The 10-k statements are very formal but there is a treasure trove of information inside them.
Turn in a Word Document, 12-pt, double-spaced, be sure to use headings exactly like they are written in the assignment with your discussion following. Document title should centered at top and be on two lines: Your Company / Management & Marketing Operations Report. Place your name and date in the document

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